Aaron Garrity earned an MBA and a law degree from Brigham Young University while he simultaneously excelled as marketing director for a major health and nutrition company. His secret? FOCUS. Garrity believes focus is an essential element to success. Drawing profound, personal inspiration from his heroes Abraham Lincoln, Winston Churchill and George Washington, Garrity has combined

focus with decisiveness, accountability and commitment to lead Xango, LLC.’s tremendous international growth.

Garrity learned the direct correlation between focus and success at a young age. As a budding young singer, he braved auditions, developed his talent and tightened his discipline. Steady training landed him an audition with a Columbia Artist performing group that included a then unknown talent named Lenny Kravitz. Fortunately for the mangosteen, Garrity decided to pursue a natural products industry career and carried developed skills from music rehearsal to his business approach.

Prior to founding Xango, LLC., Garrity designed marketing plans and launched hundreds of products during more than a decade of service in the health and nutrition industry. One product line led by Garrity produced $80 million in annual sales after two years. Aaron supervised seven worldwide divisions of a major natural products company and, as a talented and dynamic presenter, trained thousands of independent distributors throughout his years in direct selling organizations.

Then came the mangosteen.

A true brand enthusiast, Garrity brings a strong sense of identity to Xango, LLC.. As a category creator, Aaron believes in Xango, LLC.’s opportunity and responsibility to lead the market with the world’s best mangosteen products. For Garrity, Xango, LLC. must be focused to meet the incredible global demand generated by Xango, LLC. Juice.

Gary Hollister
Chairman/CEO

Impressive visionary abilities aside, Xango, LLC. Chairman and CEO Gary Hollister did not always see himself working for a category creator. He grew up working for Merle Norman Cosmetics, and after college graduation at Drake University and years of hard work with Merle Norman, became their president and COO in California. In just five years he grew their sales from $60 million to $250 million, soon moving on to

the next challenge of becoming president/CEO of MEI Salons, Inc. in Minneapolis.

After three years in the “City of Lakes,” Hollister moved cross-country to start the Hollister Group, a marketing organization that serves the beauty and fashion industry. He stayed three years and was a major player in the launch of the Michael Jordan Fragrance.

Recognized for re-inventive success, Hollister was asked to lead a turnaround strategy for Enrich International, where upon as part of his strategic, long-range plan, he was instrumental in introducing Enrich into the Japanese markets, the fastest growing market for Enrich. When sales and revenues were steadily and dramatically increasing, Hollister decided to move on to the next budding company that could use his insight.

In 2002, Hollister became chairman and CEO of Xango, LLC. After envisioning past companies’ potential and sweetening their earnings hundreds of times over, Hollister became one of six men to be credited with turning xanthones into Xango® Juice. When Hollister isn’t running a company, speaking or increasing company revenues and earnings, he accomplishes success with a different sort of green as an avid golfer. His best score? An impressive 62. And, throughout his golfing career, he has made a total of seven hole-in-ones. Hollister emulates his role model, Ronald Reagan, through his personal touch and betterment of others, attributes that help him raise his one daughter, three sons and 10 grandchildren.

Joe Morton
Executive Vice President, operations & distributor relations
A true Ironman, Joe Morton has successfully completed four annual competitions since 2002 that consist of two and a half miles of swimming, 112 miles of biking and 26.2 miles of running. These events take dedication and an iron-will to succeed. To Morton, an Ironman marathon is a vigorous warm up for his daily

responsibilities directing Xango, LLC.'s worldwide distributor relations and tremendous international growth.

Before becoming executive vice president of Xango, LLC., Morton received a bachelor’s degree in International Business and began work for Enrich International opening offices around the world. He incorporates this global experience to aid Xango, LLC.'s international expansion and speaks fluent French.

Morton was absolutely fundamental in Xango, LLC.'s beginnings. While working in South East Asia, he discovered a delicious new fruit smaller than a peach called the mangosteen. Trusting his instinct, he recognized this fruit as unique and valuable, so he formed an independent team and began researching the mangosteen’s medicinal properties. Driven by their research, Morton and his team developed a proprietary formula to create a xanthone-based dietary supplement that became Xango Juice.

At home, Morton has a wife and three children. In his spare time, he enjoys family activities, especially if they include skiing, basketball, hockey or golf. His affinity for sports helped him coach the Springville High School Hockey Team to 2nd in the state in 2004. Drawing upon his father’s principles and applying them to his own life helped Morton achieve one of his proudest accomplishments – finishing the Ironman in France in 2003. When Morton is not running an international company or a marathon, he enjoys playing the guitar and reading.

Gordon Morton
Chief Marketing Officer

Gordon Morton believes communication is an art. Creatively driven, he grew up in a family committed to natural products and early on studied the industry’s marketing evolution. Following in his father’s footsteps, Morton decided to make the industry central to his career. He calls on his study of natural products and his extensive experience as a full-time

distributor for a national, industry-leading dietary company in his everyday work overseeing marketing and sales for Xango, LLC..

A diligent marketing scholar, Morton has engaged in marketing or direct sales since his Brigham Young University - Hawaii graduation. He started at Enhanced Living International and went on to lead marketing efforts for three additional organizations before entering the world of direct sales as a distributor for Enrich International.

His energetic marketing strategy helped establish the Xango, LLC. brand in international markets across the globe in less than three years. The creative side of Morton led to the origination of Xango, LLC.'s company name, where he coined the term “Xango” using two words – xanthones and mangosteen.

Known as the communicator, Morton believes the key to success in direct marketing is listening, understanding and acting upon the testimonies of field distributors. However, he knows great accomplishment doesn’t stop at business. Morton’s philanthropic nature helped Xango, LLC. form their partnership with Operation Kids, a public charity that supports a diverse group of effective children’s charities which improves education, safety, environment, health, welfare and well being for children around the world. Morton also attributes achievement to notions of individuality, freedom and reason, which are expressed in his favorite book “Anthem,” by Ayn Rand.

Bryan Davis
Executive Vice President – International Relations

As a young Boy Scout, Bryan Davis was taught citizenship, service and leadership. Now a successful businessman, Davis has taken those values to enrich his position as executive vice president of Xango, LLC., handling international relations for the fast-growing company. 

Davis attended Brigham Young University and later earned his legal stripes at the University of Puget Sound School of Law where he received his Juris. Using his intelligence and ability to work with people, he navigated his way through a private practice as a civil attorney, and then became the director of legal services for a very large International firm.  Here he was responsible for the legal needs in human resources worldwide.  Davis became a part of global enterprises, negotiating billion-dollar contracts along the way.

Davis plays a major role in Xango, LLC.'s growing communication initiatives with federal and state legislators. Not only does Davis concern himself with worldwide trademarks and domestic and global compliance, but he also manages to ski and enjoy boating, all the while raising five children and being a devoted husband.

Kent Wood
Chief Operating Officer

Although Kent Wood is licensed as a CPA, with undergraduate and post-graduate degrees in Accounting from Brigham Young University, his brilliant money-management skills surpass those of any ordinary accountant. While attending university classes, Wood worked full time for NuSkin International, a company that did over a billion dollars a year in sales. Wood

Wood became the international controller for a large natural products corporation, a $500 million company with operations in more than 50 countries. It was no small amount of money to oversee, but Wood did so with tremendous care and success, which further prepared him to be Xango, LLC.'s initial CFO. Wood was attributed for raising Xango, LLC.'s startup capital and repaying its investors more than two years ahead of schedule. In his current role as COO, Kent is responsible to strategically manage Xango, LLC.'s meteoric growth while overseeing the finance, accounting, quality assurance and information technology divisions within the company.

Wood cites his parents as role models due to their focus and determination to succeed. They instilled in him a tremendous work ethic, a passion to serve others and a high moral standard, which he draws upon in raising his daughters. Kent also looks up to sports stars John Stockton, Steve Young and Dale Murphy. According to Wood, these were not necessarily the most talented athletes, but those who had the discipline to prepare themselves properly, and help their teammates succeed. This attitude is intrinsic to Wood and is a driving force behind Xango, LLC.'s success.